NEW Move Meter & CB Estimate Widgets -Available!

NEW Move Meter & CB Estimate Widgets are here

Move Meter & CB Estimate widgets can now be embedded onto your Moxi or personal website. Choose any of the following ways to showcase these tools:

  • Customizable webpage templates are available on MoxiWebsites.
  • Static modules can be found in the MoxiWebsite Module Library & added to an existing MoxiWebsite webpage, which can then be linked to your Move Meter or CB Estimate webpage.
  • You or a web developer can use embed codes to place these widgets on an existing MoxiWebsites webpage or a non-MoxiWebsite.

Click Here for complete instructions, for each of these options.

OR download below

To complement the Move Meter and CB Estimate widgets, we have created short videos that highlight these tools. These videos are available in various formats and dimensions to incorporate into various channels of your marketing. View and download the various formats below:

View the Dream Campaign Activation Guide for more information on these videos.

What is the CB Estimate?

Coldwell Banker Fairbairn Realty and Coldwell Banker Real Estate are making it easier than ever for a seller to learn what their home is worth. The home evaluation called CB Estimate gives sellers an instant valuation of their homes. Learn more by watching the video from Gustavo Gonzalez, Director of Brand Marketing at Coldwell Banker Real Estate above.

For Agents:

Coldwell Banker Fairbairn Realty will soon have the CB Estimate widget available on our non-Moxi site at

Incorporate the new tool into your prospecting activities by providing your clients with their CB Estimate home valuation. Additionally, let them know you can offer a personalized home value report to uncover the latest market insights about their property.  
Here are just a few ways to get started: 

  • Website Module – CB Estimate modules are available to place on your Moxi and non-Moxi websites. Moxi users have the option to include a static module, which links back to, or an iframe module, which allows consumers to use the tool directly from your Moxi website. Click here or visit the Seller Strategy section of Desk for more information, including instructions on how you can access these modules and add them to your Moxi or non-Moxi website.  
  • Social Content – Share CB Estimate content on your social channels and ask your sphere: Do you know what your home is worth in this market? Download the social assets here OR below.
  • Direct Mail – Reach new clients and encourage prospects or current clients to get their home valuation by visiting XpressDocs to deliver the CB Estimate postcard. Look for the “Dream Seller Campaign” section in XpressDocs OR here. 
  • Email Message – Send emails to your sphere and encourage them to unlock their home’s value. Email templates are available on MoxiEngage, InTouch, and Prospect Square. 

Access the Campaign Activation Guide on Desk to learn how to bring the campaign to life through all the supporting materials. Visit the FAQ if you have any questions.   

From FAQ

What is the CB Estimate?

The CB Estimate is a home valuation tool available on to show
sellers the estimated market value of their home. The CB Estimate is an estimate
only and is not an appraisal. It is provided for informational and educational purposes

Why was the CB Estimate developed?

Often the first question a homeowner looks to answer when considering listing their home for sale is “what is my home worth?” Now, a potential seller can come to to receive an immediate home value estimate as the important
first step to the seller journey in obtaining estimated information about their home.
Sellers should speak to their real estate agent about obtaining actual valuations of
their home.

What is the source of the CB Estimate?

The CB Estimate is generated by a proprietary algorithm using aggregated data
collected from third parties and public records and is intended to provide a user with a general value of the property. The accuracy of the CB Estimate depends on the availability and accuracy of relevant market data. This is an estimate only and is not, or should not be used, as an appraisal. The actual appraised value of any property may be higher or lower than the estimated market value provided by the CB Estimate. Actual listing values may vary and not all property types are included.

Will a CB Estimate show if a property is currently listed for sale?

No. If a property is currently listed for sale and has a listing page on, whether a Coldwell Banker listing or a listing from another real
estate company, the user will be taken to the listing page on and a CB Estimate will not be generated.

What happens if no data appears for a property?

When a user enters an address in the CB Estimate search bar and the address is not in the database, the user will receive a pop-up error indicating that the address
searched is not in our database.

How frequently is the CB Estimate updated?

The CB Estimate data feed is refreshed monthly.

How can I submit feedback on the CB Estimate?

Visit and submit your feedback to our team.

What is the Move Meter?

Move Meter®: A first-of-its-kind tool that lets users compare one location to
the other to determine whether it’s the potentially right move for their needs.

From FAQ

The Move Meter is a first-of-its-kind tool that lets consumers compare one location to
the other to determine whether it’s the potentially right move for them. Move Meter
highlights data regarding Housing Affordability, Quality of Life, Job Market Strength
and Living Affordability of each location to help them learn more about how a move
would stack up to where they currently live.

What is the Move Meter Score?
  • The Move Meter is a proprietary formula designed to provide consumers with an
    estimated Move Score to assist them in evaluating data comparing two cities, based
    on a scale of 50-100. The total Move Score is based on aggregated data provided by third-party public and private resources in four categories: Housing Affordability,
    Quality of Life, Job Market Strength, and Living Affordability.
What makes up each of the Move Meter categories?
Housing Affordability

▪ Home Price: Average median home price as provided by the U.S. Census
Bureau’s American Community Survey, with 5-year estimates adjusted by
current housing values.
▪ City Property Tax: City property tax average based upon city level data as
provided by the U.S. Census Bureau’s American Community Survey, with 5-
year estimates adjusted by current housing values.
▪ Home Appreciation Rate: Average home appreciation over one year as
provided by the U.S. Census Bureau, American Community Survey, 5-year
estimates adjusted by current housing values.
▪ Price Per Square Foot: Average price per sq foot based upon city level data,
calculated by using tax information capturing square footage of all properties
available and dividing by the average home price of the same area.

Quality of Life

▪ Education: Based on publicly reported data for local schools and 4-year and
2-year colleges from the National Center for Education Statistics for Common
Core, Financial Survey Data and Integrated Postsecondary Education Data
▪ Health + Fitness: Data provided by the U.S. Centers for Medicare and
Medicaid, the Environmental Protection Agency, UV Indexes, and other
public health resources, including databases of local health and fitness
▪ Weather Grade: Data provided by the NOAA Climatic Data Center, US
Climate Normals, 30-year calculating annual averages for sunny days,
precipitation and temperatures.
▪ Air Quality Index: Data provided by the Environmental Protection Agency,
Air Quality Index
▪ Commute/Transit Score: Based on federal and state public mass transit
data, AAA average fuel survey and the US Census Bureau’s American
Community Survey, 5-year estimates
▪ Accessibility Score: Measures availability of nearby amenities and local
▪ Culture/Entertainment: Availability of local entertainment options, such as
sports, museums, restaurants, shops, parks, libraries, and music venues.

Job Market Strength

▪ Unemployment Rate: Data provided by the most recent monthly Bureau of
Labor Statistics, Local Area Unemployment Statistics
▪ Recent Job Growth: Data provided by the Bureau of Labor Statistics,
Current Employment Statistics
▪ Future Job Growth Index: Ten year economic growth forecasts provided by
the Bureau of Labor Statistics and US Census Bureau information
▪ Median Household Income: Median household income based on U.S.
Census data

Living Affordability

▪ State Income Tax: Data is based on state tax tables for a married couple,
filing jointly, who earn approximately $60,000 per year in states where
income tax is charged.
▪ Utilities: Average cost of utilities, including electricity, gas, fuel oil and
propane, and heating and cooling costs from the U.S. Energy Information
Agency, state profiles
▪ Food/Groceries: Average grocery cost from the USA Economic Research
Service, Food Prices, Expenditures & Costs
▪ Sales Tax: Data based on state and local tax tables
▪ Transportation Cost: Data provided by publicly available sources, including
the US Census Bureau’s American Community Survey, AAA, and insurance

How is the Overall Move Score calculated?

The Move Score is based on a base score of 50, with 50 being the lowest score and 100 reflecting the highest score. All four (4) Move Meter categories are weighted
equally. The Move Meter Index is designed to provide an estimate of comparative
scores for a consumer to use to compare two cities, in one tool, as part of their
evaluation for making a move within the U.S. The data is not guaranteed accurate,
and consumers should conduct their own research when determining whether to
make a move to a particular place.

Where is the data for the Move Meter being sourced?

The aggregated data is provided by third-party public and private resources and is compiled from over 44,000 U.S. places and data for the geographic correlations are updated on a quarterly basis.

What geographical areas does the Move Meter data cover?

The data source for the Move Meter covers 44,400 places, including 28,200 U.S.
cities and 16,200 townships and minor civil divisions. (not including Puerto Rico or
other U.S. territories).

How frequently is the Move Meter data updated?

The source data for the Move Meter is updated quarterly (January, April, July,

What if I don’t think the Move Meter data for my location is representative?

The source data for the Move Meter comes from third-party public and private
records. There is no guarantee that all areas of the U.S. will be represented in the

How can I submit feedback on the Move Meter?

Visit and submit your feedback to our team.

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