2023 Agent Priorities Report

Since January of 2019, Coldwell Banker has been voluntarily conducting an annual brand health study among a nationally representative sample of real estate agents affiliated with Coldwell Banker and non-affiliated agents in order to gain a deeper understanding of agent opinions, priorities and how they view leading brands in the real estate marketplace.

1,322 agents were interviewed in November and December of 2022.

  • 604 Coldwell Banker affiliated agents
  • 534 national sample of non-Coldwell Banker affiliated agents
  • 184 agents from Compass and eXp


Are you interested in joining the Coldwell Banker brand? Reach out to us via the contact form below to request your agent information packet. Not ready to reach out yet? Read more about a career with Coldwell Banker Fairbairn Realty here.

Read past agent priorities reports:

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