The Coldwell Banker® brand has renewed the consumer-facing Dream advertisement for 2023, which reminds potential sellers that their dreams don’t have to be just dreams. This marks 11 years running of the #1 highest-rated advertising in the real estate industry. In fact, those who recall seeing our advertising are 3x more likely to consider working with a Coldwell Banker agent.
Beginning in the next few weeks, new video, social media, and print materials will be released for network members to share and customize to keep the campaign fresh and relevant. New for this year, and available later this month, are embeddable widgets of the Move Meter and CB Estimate that can be added to personal and Moxi websites. The Dream advertisement, which spotlights the Coldwell Banker Seller Strategy, will be displayed across streaming services, social media, and beyond. Later this year, the ad will be featured on Thursday Night Football broadcasts via Amazon Prime, running August through December. The media partnership with Amazon provides a larger and more targeted audience than we have ever had before. Network communications will begin on Tuesday, March 14th and continue through the end of the year. A Dream Campaign Advertisement Activation Guide is below.
**DO NOT MISS reviewing this Dream Campaign Activation Guide to find links, “how to’s” and details on the materials listed above.**
View the Media Plan.
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Below you will find:
- Social Graphics
- Campaigns
- Social Media Covers
- Seller’s Assurance Program Graphics
- Move Meter Graphics
- Posters
- Postcards
Social Graphics
Campaigns
Social Media Covers
YouTube
Seller’s Assurance Program
Move Meter
Posters
Postcards
4 responses to “Dream Advertisement Campaign”
[…] and ask your sphere: Do you know what your home is worth in this market? Download the social assets here OR […]
[…] the Dream Campaign Activation Guide […]
[…] You can now watch the Coldwell Banker Dream advertisement as you’re catching up on your favorite shows on Hulu. Last week the advertisement began running on the streaming platform and will continue until October. View the full media plan here (or below). […]
[…] to deepen branding efforts across the network, amplifying consumer reach like never before. Over 100 pieces of customizable marketing materials are now available to the vast Coldwell Banker network, allowing local real estate offices to create […]