The Coldwell Banker Way

This is the
real estate
company that
shines like
no other.

The Coldwell Banker® brand is the North Star of the real estate industry. Guiding people to the homes of their dreams and leading affiliated agents to a successful and fulfilling professional path has been our calling for well over a century. It’s a passion and pursuit we take deep pride in, creating and exceeding impeccable standards in every aspect of the real estate experience.


We are a brand devoted to the service of our clients, the success of our network, and the remarkable power of home. We’re committed to creating dominant winners in every market we serve. It’s something we call the Coldwell Banker Way.

In the PDF below, we’d like to invite you to learn more about the Coldwell Banker Way. We believe our depth of care, our suite of production-boosting resources, and our inspiring culture make this company an extraordinary home for real estate professionals.

Powerful values guide
everything we do.

As part of a network more than 100,000 strong, these principles unite those that are part of the Coldwell Banker® brand, inspiring every one of us to leave our mark on the world of real estate.

Why Agents love the
Coldwell Banker brand.

real estate agent showing property to a couple

Home


The most important of our values, home is a place that represents unparalleled love and emotion. It’s our mission to bring the dream of home ownership to every one of our clients with unrivaled expertise, passion and energy. As a brand, we take pride in building an exceptional home that fosters successful affiliated agents and brokers. The Coldwell Banker
brand is a home where you are empowered to achieve your most ambitious goals, and a community where you are championed by colleagues who believe in and inspire you.

Awesomeness

Awesomeness is a mindset that runs through every Coldwell Banker-affiliated agent and office. It’s how we approach every business opportunity and how we live our lives. Awesomeness is a feeling of energy and optimism that’s impossible to ignore. Our one-of-a kind events and inspiring causes create awesomeness you can feel in your mind, heart and soul. It’s the only way we can describe what happens when our global network of agents and brokers join forces, sharing insight and knowledge to succeed together.

Ingenuity

From our very beginning in 1906, Coldwell Banker saw things differently than others—ingenuity is at the heart of the Coldwell Banker brand. Across our storied history we’ve consistently found new ways to help our clients, pioneering quite a few industry firsts in the process.

  • The first real estate code of ethics.
  • The first to bring big data to agents’ fingertips.
  • The first national real estate brand to tackle today’s inventory-challenged market head-on with our seller-focused strategy.

We’ve always been happiest when we’re moving the real estate industry forward while also guiding our clients home with unmatched service.

Excellence

We believe that if you’re going to do something, you should be the best at it. In addition to symbolizing our passion for guiding people home, the star in our logo represents the truly exceptional nature of the Coldwell Banker network. Whether it’s a listing presentation for a potential client, a home staging for an open house, or leading an office, excellence means conducting business at the highest possible standard. Every Coldwell Banker resource and learning opportunity is purpose-built to help our affiliated agents be excellent in every facet of their business, and that’s something we take great pride in.

The Coldwell Banker Brand. Your New Home.

The Coldwell Banker brand is home to affiliated agents and brokers with drive and vision, talent and compassion. Our offie works every day to redefine the standards of what it means to serve our clients and guide them to the homes of their dreams. Coldwell Banker Fairbairn Realty is dedicated to creating successful and fulfilling lives for our agents and their families with the strength and support of the Coldwell Banker brand. That’s the power of the Coldwell Banker Way.

It’s our highest honor to provide our affiliated agents and brokers the resources they use to achieve their most ambitious goals. Tools and programs that grow and strengthen their businesses. A culture of success and positivity that empowers and unites. And a commitment to industry leadership that’s remained steadfast for well over a century.

It’s our highest honor to provide our affiliated agents and brokers the resources they use to achieve their most ambitious goals. Tools and programs that grow and strengthen their businesses. A culture of success and positivity that empowers and unites. And a commitment to industry leadership that’s remained steadfast for well over a century.

If you’ve found yourself inspired, energized and ready to take the next step in your career after learning all about our company, we welcome you to the Coldwell Banker brand, your new home.

Reach out!

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