Category: News
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The Coldwell Banker Way
This is thereal estatecompany thatshines likeno other. The Coldwell Banker® brand is the North Star of the real estate industry. Guiding people to the homes of their dreams and leading affiliated agents to a successful and fulfilling professional path has been our calling for well over a century. It’s a passion and pursuit we take…
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2023 Agent Priorities Report
Since January of 2019, Coldwell Banker has been voluntarily conducting an annual brand health study among a nationally representative sample of real estate agents affiliated with Coldwell Banker and non-affiliated agents in order to gain a deeper understanding of agent opinions, priorities and how they view leading brands in the real estate marketplace. 1,322 agents…
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Dream Advertisement Campaign
The Coldwell Banker® brand has renewed the consumer-facing Dream advertisement for 2023, which reminds potential sellers that their dreams don’t have to be just dreams.
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Coldwell Banker Global Luxury International Consumer Survey
According to a recent survey by the #CBGlobalLuxury program, a significant number of respondents are optimistic about the state of the U.S. real estate market; and 80% of luxury consumers believe purchasing real estate in the United States is a safe investment. Learn more about how + why wealthy international consumers are dreaming of home…
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Characteristics of Homebuyers in Emmet County
Coldwell Banker Fairbairn Realty conducted a study of the characteristics of homebuyers in Emmet County in the year 2022. 608 = Total homebuyers Period January 1, 2022–December 31st, 2022 Purchase Power · 44% of homebuyers were cash buyers · 53% of homebuyers purchased via mortgage · Remaining 3% of homebuyers used owner financing or Veterans Administration financing · 56%…