Mastering Your Real Estate Journey with Desk: Your Virtual Command Center


In fact, our #1 priority is helping you live an exceptional life. How will we do it? Through Core 4 – Production Power, Coaching to Confidence, Wealth Builder, and a Culture of Awesomeness. Focused on the things that drive your success, these principles are the basis for everything we offer, from business-building tools and income-enhancing opportunities to world-class education and recognition events. Here are just a few of the products, programs, and support that will be available to you as a Coldwell Banker® agent.

In the dynamic world of real estate, having the right tools at your fingertips can make all the difference. That’s where Desk steps in. It’s not just a virtual office; it’s a powerhouse of integrated applications designed to be your first and only destination for accessing essential products seamlessly and efficiently.

With Desk, you gain unfettered access to the full suite of Coldwell Banker® tools, providing real-time updates and intelligent insights that empower your every move. Its intuitive interface ensures that you can navigate through your daily tasks with ease, simplifying your work without adding unnecessary complexity.

From managing listings to connecting with clients, Desk is the launchpad for your success. It’s where Coldwell Banker agents and employees begin and end their day, ensuring that you’re always equipped to meet the demands of the real estate world head-on.

In this series, we’ll delve deep into the functionalities and benefits of Desk, uncovering how it can transform your real estate journey. Whether you’re a seasoned agent or just starting out, Desk is poised to be your trusted ally in navigating the intricacies of the industry.

Join us on this journey as we unlock the full potential of Desk, propelling your real estate career to new heights. Welcome to your virtual command center.

Get impactful property marketing in minutes – for a fraction of the retail price. Choose a level of service and we’ll handle the rest. With an unsurpassed marketing campaign, you can win more listings, prove your value and turn one listing into three when satisfied clients refer you. Agents who use Listing Concierge close with a 5% higher commission rate*. Properties using Listing Concierge sell 50% closer to the listing price and have a 2-7% higher sales price*.

Build on the power of the Coldwell Banker® 
brand to stand out in a crowded marketplace and create a unique identity all your own. Combining your creative vision and the hands-on assistance of our top design talent, Design Concierge delivers memorable logos, professional bios, personal brochures and more.

Share your listings with Coldwell Banker agents before they hit the MLS, while still being compliant with NAR’s Clear Cooperation policy. Exclusive Look also provides a forum to post “Wants & Needs.” It’s a mobile-friendly system which allows you to network with other Coldwell Banker agents to uncover those
hard-to-find properties for your buyers.

This social advertising DIY option lets you create Facebook and Instagram campaigns for your listings, employing industry-leading algorithms to put you in front of interested buyers. With an increased number of consumers searching online for properties, having a powerful online presence to reach potential clients is more important than ever.

Developed exclusively for the Coldwell Banker®

network, CBx uses big data to analyze the local market, neighborhood and more, giving you insights you can use to determine the right listing price. Plus, CBx will use the data to present a profile of the most likely buyers for your listing. No other brokerage offers anything like it, giving you a unique competitive advantage.

This innovative, rapid response system is an integrated lead capture, contact management and eMarketing platform designed to generate a high volume of leads from the most dominant real estate web portals, and help you turn those leads into closed sales. The InTouch system includes lead generation, CRM, a marketing center and a personal IDX website.

Create customized DIY promotional materials to market yourself and your listings quickly and easily. Order postcards, business cards, flyers and other promotional items.

Coldwell Banker offers powerful educational opportunities that will help you learn new skills and move your business forward, no matter where you are in your career. Whether you’re a new agent, seasoned pro, an individual agent or part of a team, there’s something for you.

Use this powerful digital listing presentation and Comparative Market Analysis (CMA) tool to easily create professional, tech-savvy presentations with real-time information for your clients. In Moxi, you’ll find expertly designed Coldwell Banker® templates for listing, pre-listing, buyer and luxury presentations.

Coldwell Banker will market your properties on hundreds of websites, including industry leaders like®, Trulia and Zillow®. In addition, our high-traffic websites and attract tens of millions of visitors each year – locally, nationally and internationally – with considerable traffic coming from mobile and tablet devices.

This is your virtual town square, bringing together all your contacts and all the ways you reach them into one central hub. Stay connected with clients and contacts by sending Market, Area and Quarterly Reports or opting into the Clients For Life¹ campaign, so you are always top-of-mind.

This exclusive program² helps with home improvements and repairs to prep clients’ homes for sale. Coldwell Banker covers upfront costs and gets paid back when the home sells. No hidden fees, interest charges or markups. Available projects include staging, appliance purchasing and installation, handyman services, painting, kitchen and bathroom upgrades.

Earn tens of thousands of dollars in referral fee commission just by talking to your friends. It’s easy – find a friend, refer them to Coldwell Banker Realty, and then wait for the extra cash to roll in. You can earn the equivalent of 2% of the agents’ GCI for the first two years, and 1% for each additional year.

Get access to more than 40 personal and business solutions in this exclusive membership association, including health, dental, disability and vision insurance; retirement savings accounts; cyber security compliance and protection; discount business services and discounted CE and license renewal.

Helping You Live An Exceptional Life

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