Empower your Coldwell Banker Fairbairn Realty real estate journey with Prospect Square—an all-in-one marketing solution designed to elevate your brand, streamline client communication, and boost your online presence. Discover the tools that redefine success in the real estate industry.
Prospect Square
Nurturing your sphere of influence is an important way to grow your business. Staying connected with your existing sphere and expanding your contact list leads to new opportunities and new clients, but it is challenging to consistently generate engaging content that your friends and family will appreciate receiving.
Prospect Square is built to help agents easily provide interesting and valuable content that their contacts will enjoy. The reports and campaigns in Prospect Square are automated so agents can set it and forget it while knowing that they are staying top of mind with their sphere.
Why Prospect Square?
The Problem:
An agent’s Sphere of Influence can be an amazing source of business if they know how to tap into it.
The time and effort required to craft and manage sphere marketing can be a roadblock to maintaining valuable connections and cultivating new ones.
- 67% of all sellers worked with their previous agent or found their agent through a referral*
- 89% of buyers said they would work with their agent again, or recommend them to others*
Solution:
Prospect Square helps agents stay connected to their contacts, engage their sphere, and grow their business through automated, set-it-and-forget-it reports and campaigns that provide valuable content their contacts will appreciate and enjoy receiving from them.
Virtual Town Square
Prospect Square is your virtual town square where you can gather all of your contacts to communicate with them in one central hub. Provide clients with interesting & valuable content such as:
- Quarterly, Area & Market Reports
- Property Emails
- Marketing Center
- Agent Newsletters
Market Reports can be sent to current sellers daily or weekly to keep them updated on sales in their neighborhood, to current buyers daily or weekly to show new active listings and open houses, and to recent buyers to show what’s happening in their new neighborhood.
Area Reports analyze data for a specific market area, offering a look at sales activity for the prior month and year, along with current and past year-to-date statistics.
Quarterly Reports delivers an in-depth real estate overview. The report allows the recipient to view monthly or quarterly real estate information on a county, city or area level.
Watch the Prospect Square Agent Training Videos
More Resources
Training Deck
Agent Guide
Prospect Square: Objectives and Key Results
Prospect Square FAQ
Objective: Increase consumer reach (Consumer reach)
This objective aligns to “Enhance the Consumer Experience”. With Market Quest we are enhancing Anywhere’s value proposition by providing agents and brokers a one-stop tool for market data reporting and promotion.
Key Results:
Increase email open rate by 10% :
By increasing email open rates we can ensure the agents’ clients are staying informed about CB.
- Non Gmail Open Rate (CFL legacy model, reports, property emails, marketing center)
- Gmail Open Rate (CFL legacy model, reports, property emails, marketing center)
- Newsletter Open Rate (Gmail + Non Gmail)
Increase Email Delivery Rate by 10%
By increasing email delivery we can ensure the agents’ clients are staying informed about CB.
- Non Gmail Open Rate (CFL legacy model, reports, property emails, marketing center)
- Gmail Open Rate (CFL legacy model, reports, property emails, marketing center)
- Newsletter Open Rate (Gmail + Non Gmail)
Decrease Email Block Rate by 5%
By decreasing block rate we can ensure the agents’ clients are staying informed about CB.
- Non Gmail Open Rate (CFL legacy model, reports, property emails, marketing center)
- Gmail Open Rate (CFL legacy model, reports, property emails, marketing center)
- Newsletter Open Rate (Gmail + Non Gmail)
Objective: Increase agent adoption (Agent adoption)
This objective aligns to “Drive Organic Growth”. With Prospect Square we are enhancing CB’s value proposition by providing agents with a tool to grow their business by nurturing their sphere of influence.
Key Results:
Increase Newsletter Usage to 5%
With the new monthly agent newsletter, agents can keep in touch with their sphere by creating curated content.
Launch Redesigned Reports Nationally
(Email, PDF and Web Versions)
- Market Report
- Area Report
- Quarterly Report
Achieve Adoption Rate of 25% for CBR
Sent out one quarterly, area, or market report/Total Active Agents
Achieve Adoption Rate of 8.5% for CBA
Sent out one quarterly, area, or market report/Total Active Agents
Achieve Clients for Life Agent Participation of 40%
Unique agents that have sent out CFL campaign to >= 50 contacts /Total Active Agents with access to CFL%