Coldwell Banker Fairbairn Realty agents are educated agents. Below are course offerings coming soon in learning and development in the coming week curated for our agents. Thinking of a career in real estate? Don’t hesitate to reach out!
Week of March 11th, 2024
| MONDAY, MARCH 11TH Lead Gen: Open Houses 11:00am-1:00pm EST Top producing agents know that Open Houses are a way to show prospects the value they offer while still preserving their relationship with the seller. In this course, you’ll uncover strategies to utilize Open Houses to strengthen relationships with sellers, create new relationships with home buyers, and build your book of business. You’ll leave with techniques that you can use to drive traffic and convert Open House contacts into leads. MoxiEngage 201: Email Marketing 11:00am-12:00pm EST This session demonstrates how to set up email marketing campaigns, such as holiday drip campaigns and others, send eCards and connect your contacts with property updates called “Favs and Saves”. Students will have their best learning experience in this course if they have already completed MoxiEngage 101: Maximize Your SOI and followed the suggested steps to setup and organize their contact database. MoxiPresent 101: Getting Started 1:00pm-2:00pm EST This is the first in a series of two classes and is designed to help users navigate the tool and introduces the presentation setup wizard. Attendees will see a demonstration of how to use a provided template to create an IDX fed Listing Presentation with embedded CMA and learn how to share presentations through multiple channels. RealVitalize 1:00pm-2:00pm EST The RealVitalize program provides home sellers with home improvement resources prior to or during the home listing period, with no up-front costs or interest fees. MoxiWebsites 101: Setting Up Your Website 4:00pm-5:00pm EST This is the first in a series of two classes and is designed to assist users in getting their website up and running! This class will teach how to setup your new website and take it live, understand the admin panel, manage website navigation, update your profile and secure your website to publish it with search engines. |
| TUESDAY, MARCH 12TH Pricing Strategies: Build the CMA 11:00am-1:00pm EST This module will help you leverage available pricing tools for greatest efficiency and impact. You will learn how to identify the best comps and adjust with accuracy to produce CMAs with solid pricing estimates. Make the Most of MoxiWorks Throughout the Sales Cycle 11:00am-12:00pm EST Make the Most of MoxiWorks Throughout the Sales Cycle is a virtual instructor led course that provides an introductory overview of all products within the MoxiWorks Toolkit, discussing features within each product that may help agents generate leads, market to their sphere of influence, share new listings, customize presentations and manage transactions during the escrow period. MoxiPresent 201: Customizing Presentations 3:00pm-4:00pm EST It is highly recommended that users take MoxiPresent 101 prior to attending this class. MoxiPresent 201 is an advanced course that demonstrates how to create custom content and custom presentation templates to take your presentations to the next level. MoxiEngage 101: Maximize Your SOI 4:00pm-5:00pm EST The first in a series of courses that are designed to teach you how to receive the most benefit from this powerful CRM. This course showcases an overview of the agent dashboard with its sales cycle driven process, demonstrates how to connect your email to set up your MoxiEngage account and offers important information for managing your database of contacts. |
| WEDNESDAY, MARCH 13TH Lead Gen: Sphere of Influence 11:00am-1:00pm EST Top agents have a lead-generation system and spend time on it every single day. Cultivating a Sphere of Influence is the most significant leadgeneration source for every agent and is estimated to be more profitable than any other form of prospecting. In this course, you’ll dive into prospecting principles and develop a plan for consistent, value-driven contact with your Sphere. MoxiWebsites 101: Setting Up Your Website 11:00am-12:00pm EST This is the first in a series of two classes and is designed to assist users in getting their website up and running! This class will teach how to setup your new website and take it live, understand the admin panel, manage website navigation, update your profile and secure your website to publish it with search engines. MoxiPresent 101: Getting Started 3:00pm-4:00pm EST This is the first in a series of two classes and is designed to help users navigate the tool and introduces the presentation setup wizard. Attendees will see a demonstration of how to use a provided template to create an IDX fed Listing Presentation with embedded CMA and learn how to share presentations through multiple channels. MoxiImpress 4:00pm-5:00pm EST MoxiImpress is a powerful marketing platform that uses automation to instantly create a comprehensive marketing package for listings. This course provides a platform tour, demonstrates how to edit marketing packages, create new listings, and distribute the marketing via multiple channels. This course is appropriate for agents and employees alike. MoxiWebsites 201: Customizing Your Website 4:00pm-5:00pm This session demonstrates how to set up email marketing campaigns, such as holiday drip campaigns and others, send eCards and connect your contacts with property updates called “Favs and Saves”. Students will have their best learning experience in this course if they have already completed MoxiEngage 101: Maximize Your SOI and followed the suggested steps to setup and organize their contact database. |
| THURSDAY, MARCH 14TH MoxiEngage 101: Maximize Your SOI 10:00am-11:00am EST The first in a series of courses that are designed to teach you how to receive the most benefit from this powerful CRM. This course showcases an overview of the agent dashboard with its sales cycle driven process, demonstrates how to connect your email to set up your MoxiEngage account and offers important information for managing your database of contacts. Owning Objections 11:00am-1:00pm EST A random search on Google for “real estate objection handlers” will turn up over 150,000 hits— and yet agents struggle in the face of objections from sellers and buyers. It’s not because they can’t find the answers, but because they lack the skills and the structure to confidently face “rejection” and turn objections into opportunities to demonstrate their competence and professionalism. Objection Handling is designed to provide agents with the resources and practice they need to build responses to the most common – and a few of the craziest – objections they hear every day. | MoxiPresent 201: Customizing Presentations 1:00pm-2:00pm EST It is highly recommended that users take MoxiPresent 101 prior to attending this class. MoxiPresent 201 is an advanced course that demonstrates how to create custom content and custom presentation templates to take your presentations to the next level. MoxiEngage 201: Email Marketing 4:00pm-5:00pm EST This session demonstrates how to set up email marketing campaigns, such as holiday drip campaigns and others, send eCards and connect your contacts with property updates called “Favs and Saves”. Students will have their best learning experience in this course if they have already completed MoxiEngage 101: Maximize Your SOI and followed the suggested steps to setup and organize their contact database. |
| FRIDAY, MARCH 15TH Lead Gen: Farming 1:00pm-2:00pm EST Farming in real estate is a tried and true technique used by numerous successful agents to build their business. However, many agents restrict their Farm to geographic areas and direct mail campaigns. Time to think bigger! In this course, you’ll discover how to become a Next Generation Farmer who is able to provide expertise and value to their target audience and reap the rewards in commissions. |
