Coldwell Banker Update

Stay in the know with Coldwell Banker’s latest company updates! From cutting-edge education resources to exciting events and fresh blog content, discover what’s happening behind the scenes at Coldwell Banker. Explore a world of innovation and insight in the real estate industry. Join us on this journey of growth and excellence!

Coldwell Banker® is excited to announce that we have partnered with Land Broker Co-op, a leading provider of resources for affiliated agents who focus on selling land. Now, land listings are automatically syndicated to the website at no cost to you. features over 60,000 active land listings and exposure to over 2 million monthly views across their network of sites.

Interested agents who specialize in land can sign up to enjoy additional Land Broker Co-op member benefits such as land listing resources and marketing opportunities at a reduced rate of $590 USD/year (regular price $990 USD/year). To learn more about the Land Broker Co-op membership visit

In addition to Land Broker Co-op, we have also partnered with REALTORS® Land Institute to provide the network with discounts on a variety of educational opportunities as well as the National Land Conference. For agents who are looking to expand their expertise in land and to make professional connections, the REALTORS® Land Institute is a prime destination for specialized education and a unique network to share knowledge and referrals. Take a look at this informational flyer to access discounts and view a calendar of classes and events.

Learn more by registering for an informational webinar on Oct. 3 at 2 p.m. ET / 11 a.m. PT

Since the launch of Custom Video last year, nearly 10,000 custom videos have been created by managers, brokers, and marketers in the network. Now, Custom Video will be soft launching to the entire Coldwell Banker® network, including affiliated agents by the end of the month. More information will be shared in our brand newsletters as well as a direct email to your agents over the coming weeks. Note that agent all access to Custom Video with no download restrictions is a limited-time offering through the end of the year. Custom video offers agents the opportunity to customize Coldwell Banker brand videos with unlimited downloads at no additional cost. Access Custom Video by visiting Desk > Marketing Center > New Project > Custom Video.  

Have you ever wondered how Coldwell Banker grew from a small west coast brokerage into a worldwide leader in real estate? Read our recent blog post on the Fairbairn Realty blog to learn how two luminaries, Forest Olson and Jerry Cole, helped shape Coldwell Banker into the worldwide real estate brand that it is today.

If you are unable to travel to our Generation Blue Experience® Oct. 16 – 19, remember that you can register for Virtual 2023 Gen Blue® and experience the conference from the comfort of your home or office.

With a virtual registration, you can tune in to the General Session to hear the latest brand updates and guest speakers and performers, Shaquille O’Neal, Page Turner, and Toneisha Harris. You’ll also have access to various learning sessions on topics including artificial intelligence, social media, lead generation, listings, video, storytelling, and more. We have a stacked lineup of speakers who specialize in their topic, including Katie Lance, Sean Carpenter, and some of the brand’s top leaders and agents. You can also live chat throughout the conference to meet and network with other virtual attendees.

Catch Coldwell Banker ads and integrations during the Thursday Night Football Game on Sept. 28 where the Detroit Lions take on the Green Bay Packers. Which city do you think would take the title in a real estate match-up? Stay tuned to the Coldwell Banker social media pages for the custom Move Meter Match Up video that accompanies this game and share it on your channels. For more information or to use the campaign material in your own marketing, view the Campaign Activation Guide.

September is Childhood Cancer Awareness Month and to show our support, we are dedicating Sept. 29 as a social sharing day to help spread the word. Click the Marketing Center tile on Desk and search “St. Jude” to find and customize a social tile to share on your social channels, or you can reshare from the Coldwell Banker Facebook page. The Coldwell Banker brand’s partnership with St. Jude Children’s Research Hospital helps support their mission of finding a cure and affiliated agents can show their support. Learn more about the partnership, and its benefits, and make donations by visiting the CB Supports St. Jude page on Desk.

Take your safety seriously; read our post here.

Check out the recent blog post on our Fairbairn Realty blog that highlights two luminaries, Forest Olson and Jerry Cole, who helped shape Coldwell Banker into the real estate brand it is today.

See the latest discounts and benefits from the Coldwell Banker Business Advantage Program.

The Coldwell Banker Business Advantage program gives you VIP access to an assortment of products and services designed to assist you in taking your real estate business to the next level. See the latest discounts and benefits from the Coldwell Banker Business Advantage program below:

  • BuildASign: Use code CB50NEWSLETTER to get 50% off, plus get free shipping on signs, banners, and flags. Also, you now can take advantage of BuildASign’s alliance program, where BuildASign will design a custom portal and templatize sign designs for easy access by your affiliated agents, you’ll get a code for 50% + Free shipping, and three free riders for new agents you onboard! There’s no cost to join the program. Email for more details. Learn more

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