Marketing Resources: Empowering Coldwell Banker Agents

Welcome to updates from Coldwell Banker! We’re thrilled to announce a host of new tools and resources designed to empower our agents. From the game-changing Custom Video feature to extended benefits for land specialists, Coldwell Banker is leading the way in providing top-notch support. Dive into this post for an in-depth look at how these Coldwell Banker marketing resources are set to revolutionize your real estate endeavors.

In just one year since the launch of Custom Video through the Marketing Center on Desk, Coldwell Banker has witnessed an incredible milestone – nearly 10,000 custom videos created by managers, brokers, and marketers in the network. Now, we’re thrilled to announce that Custom Video will be extended to the entire Coldwell Banker® network, including affiliated agents, starting October 9th. This exciting development offers affiliated agents the invaluable opportunity to personalize Coldwell Banker brand videos with unlimited downloads, all at no additional cost.

Custom Video is set to revolutionize how Coldwell Banker agents connect with their audience. This feature, easily accessible through Desk > Marketing Center > New Project > Custom Video, provides a platform for agents to infuse their unique touch into brand videos. With unlimited downloads, the possibilities are endless. We’re eager to see the creative ways our agents will utilize video to propel their businesses forward.

In a powerful collaboration, Coldwell Banker and Coldwell Banker Commercial® have joined forces with Land Broker Co-op, a leading resource provider for agents specializing in land sales. Land listings will now be automatically syndicated to the website, offering unprecedented exposure. With over 60,000 active land listings and a network of sites garnering over 2 million monthly views, this partnership opens up a wealth of opportunities for our agents. Moreover, those who specialize in land can enjoy additional Land Broker Co-op member benefits at a reduced rate of $590/year (regular price $990/year). To explore the full spectrum of benefits, visit Don’t miss our informational webinar on October 3rd at 2 PM – register here.

Rallying Together for a Cause: September is Childhood Cancer Awareness Month, a cause close to our hearts. To amplify our support, September 29th has been designated as a day for social sharing. Agents can head to the Marketing Center on Desk and search “St. Jude” to find and customize a social tile for sharing on their channels. Alternatively, they can reshare from the Coldwell Banker Facebook page. Visit the CB Supports St. Jude page on Desk to learn more about our partnership with St. Jude Children’s Research Hospital and discover ways to contribute.

At Coldwell Banker, we are dedicated to equipping our agents with the tools, resources, and opportunities they need to succeed. With the introduction of Custom Video, expanded benefits for land specialists, and our ongoing commitment to important causes like childhood cancer awareness, we’re confident that our network will continue to thrive. Here’s to a future filled with innovation, growth, and making a positive impact in our communities.

In addition to these exciting updates, we also have a suite of valuable marketing resources available to help our Coldwell Banker agents thrive in today’s dynamic real estate landscape.

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