Exciting Coldwell Banker Brand Updates

In this blog post, we dive into the exciting updates and developments within the Coldwell Banker brand. From groundbreaking business development initiatives to captivating advertising campaigns, and from recognizing remarkable women making waves in the industry to the virtual gathering of real estate’s brightest minds at the Generation Blue conference, there’s so much to explore. Journey through the heart of a brand that continues to redefine what’s possible in the world of real estate.

In the ever-evolving world of real estate, staying ahead of the curve is not just a choice; it’s a necessity. For decades, Coldwell Banker has been synonymous with excellence, trust, and innovation in the real estate industry. As technology reshapes the way we buy and sell homes, Coldwell Banker is setting the standard.

Join us as we unpack the strategies, stories, and successes that are shaping Coldwell Banker’s future. Whether you’re a seasoned real estate professional or someone looking to understand the cutting edge of the industry, this post is your gateway to a world where innovation meets tradition, and excellence knows no bounds.

Come join Coldwell Banker for two more MoxiEngage workshops in September. MoxiEngage has new filtering features, ‘INCLUDE and EXCLUDE options,’ and just debuted a more mobile-friendly design. With this update, your agents can pack more productivity in their day and stay in flow from anywhere. Encourage your agents to make it a priority to learn the platform. Just two hours of an agent’s time can set them up to increase their business heading into 2024!

MoxiEngage 101: Maximize Your SOI on Thursday, September 14th from 2 – 3 PM. – The first in a series of courses designed to teach you how to receive the most benefit from this powerful CRM. This course showcases an overview of the agent dashboard, demonstrates how to connect your email to your MoxiEngage account, and offers important information for managing your database of contacts. Register here.

MoxiEngage 201: Email Marketing on Friday, September 15th from 2 – 3 PM. – This session demonstrates how to set up email marketing campaigns, such as holiday drip campaigns and others, send eCards and connect your contacts with property updates called “Favs and Saves”. Students will have their best learning experience in this course if they have already completed MoxiEngage 101: Maximize Your SOI and followed the suggested steps to set up and organize their contact database. Register here. We have some AMP! classes starting on Tuesday and great Moxi classes scheduled Tuesday through Thursday. Check out the September calendar.

As part of the Coldwell Banker® brand updates is the exciting media campaign: Move Meter Match Up. For every Thursday Night Football game this coming season, there will be another game happening off the field – the Move Meter Match Up. We will be comparing each of the teams playing to determine which of the two team cities could be the best to call home. The ads will air during select games on Amazon Prime Video as well as across social media. Check out this article from Inman that dives into the campaign.

Bring the “Move Meter Match Up” concept to life in your local market. Leverage this campaign via the suite of assets on the Marketing Center and a Custom Video templates. You can utilize the Move Meter Match Up to compare two towns or cities and promote local sports teams. For more details on how you can get the most out of this campaign, view the campaign activation guide.

To honor and acknowledge women leaders within our ranks, I invite you to nominate your local leader for the Women on the Rise Award. The Women on The Rise Award is presented to influential people who have demonstrated outstanding efforts to increase the equity of representation within the real estate community. Fill out the nomination form to let us know who from your company deserves this recognition, which includes a complimentary Gen Blue Experience® registration and invitation to a special reception just for Women on the Rise. You can submit your nominations now through Sept. 8. Honorees will be notified on a rolling basis, but no later than Sept. 15. Winners will be recognized at the 2023 Generation Blue Experience® in Atlanta on Oct. 16-19.

Register Now

Don’t want to miss out on the 2023 Gen Blue Experience, but can’t travel to Atlanta, GA? Register for the Virtual Generation Blue and experience the magic of the conference from the comfort of your home.

With a virtual registration, you can tune into the General Session to hear the latest brand updates. Listen to guest speakers and performers, Shaquille O’Neal, Page Turner, and Toneisha Harris. You’ll gain access to various learning sessions on topics including artificial intelligence, social media, lead generation, storytelling, and more. We have a stacked lineup of speakers who specialize in their topic, including Katie Lance and Sean Carpenter. You can also live chat throughout the conference to meet and network with other virtual attendees.

View the full virtual conference agenda along with more information on the learning sessions that are being offered.

What Coldwell Banker updates are you most looking forward to?

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