Target the Exact Luxury Buyer Type with Wealth Engine

The Wealth Engine platform provides Luxury Property Specialists with more than 1,600 wealth and lifestyle attributes to choose from when creating targeted prospecting lists, meaning Luxury Property Specialists can target the exact luxury buyer type they are looking for in their marketing efforts.

Coldwell Banker Global Luxury Property Specialists should view the Wealth Engine agreement and then can join the next Wealth Engine training on Apr. 11 or the Q&A session on Apr. 25.

The use of the Wealth Engine Platform is complimentary for Luxury Property Specialists. 

Learn more about Wealth Engine.

Still interested in Luxury Resources? Click here.

By 2030 millennials will hold 5 times as much wealth as they have today.

Want to know more about luxury buyers? Download a recent copy (2019) of the Millenial Wealth Report by clicking the down arrow.

Millennials are a booming population that is expected to grow in wealth five-fold within this decade. Learn more about these luxury buyers:


Sometime this year, millennials are projected to overtake baby boomers as the largest living adult generation in America. By 2030, millennials will hold five times as much wealth as they have today, and are expected to inherit over $68 trillion from their predecessors in the Great Transfer of Wealth.In order to help luxury real estate professionals better understand this influential group of current and future homebuyers, the Coldwell Banker Global Luxury®
program has partnered with WealthEngine to analyze key aspects of the millennial millionaire lifestyle, including wealth creation, philanthropy, property investments, spending trends and more.

“There is already a large and growing population of millennial millionaires, and there will be even more created over the next decade according to projections,” says Craig Hogan, vice president of luxury for Coldwell Banker® Real Estate LLC. “The big question is, ‘What will this generation do with their wealth when the Great Wealth Transfer takes place?’ We want Global Luxury Property Specialists to be ahead of the game. If you want to have a future in luxury real estate, it’s imperative that you learn how to connect with them in authentic ways and create lifelong clients.”

– Craig Hogan, VP of Luxury for Coldwell Banker Real Estate LLC


The Coldwell Banker Global Luxury® program collaborated with WealthEngine to provide insights on the millennial millionaire lifestyle, including wealth creation, property investments, luxury spending trends, giving and more. Data was collected from the WealthEngine platform, which is powered by more than 1,500 wealth and lifestyle attributes that support half a trillion data points, and uses proprietary learning science to create unique WealthEngine Profiles for more than 250 million people in the U.S. Information was gathered on individuals ages 23 to 37, with a net worth (assets minus liabilities) of over $1 million, between the periods of July 1, 2019 to September 16, 2019.

This report was compiled using the WealthEngine platform. Data is deemed reliable, but not guaranteed for accuracy.

One response to “Target the Exact Luxury Buyer Type with Wealth Engine”

Leave a Reply

%d bloggers like this: