Coldwell Banker LLC has released the 2024 Social Media Best Practices guide. For a sneak peek of what to expect – read below!
Content
There are many different types of content to choose from when posting on social media. Content types include: educational, entertaining, promotional, and connecting. Choose content that provides the most value to your followers with a healthy mix of all content types. Think about who your followers are and with them in mind.
Tools
Generating content can be done on many different platforms. Platforms that help create digital content, generate hashtags, and repost other creators’ content, are very helpful to make social media content generation easier. Learn more in the best practices guide.
Be Social
Drive intentional connection. Social media is not meant to be one-sided. Be human, develop relationships with followers, be helpful, provide value, and network with others.
Be Consistent
Have consistent branding and post with frequency. Your followers want to see your content and engage with you, but will have difficulty if they don’t know who is posting because your branding isn’t consistent and you’re posting irregularly. Use a brand kit and schedule.
Learn More
Click here to read the Social Media Best Practices guide including information on Facebook, Instagram, and LinkedIn.
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