PRESTIGE. PEDIGREE. POWER.
THE GLOBAL LUXURY DIFFERENCE.
A NAME THAT COMMANDS INSTANT RESPECT AND TRUST
With a history dating back to 1906, the illustrious Coldwell Banker legacy of luxury was reimagined in 2017 to create the Coldwell Banker Global Luxury program. Today, it is a name that commands instant respect and trust.
We are truly a global force with the power to showcase the most prestigious properties and reach affluent buyers around the world.
Through a master franchise network located in 41 countries, we provide unmatched services offered in their local languages.
Luxury Property Specialists aligned with the Coldwell Banker Global Luxury program are masters of their profession, ranking among the best by exceeding expectations and creating exceptional experiences for the most discerning clients in the world.
REACHING AFFLUENT BUYERS ACROSS THE GLOBE
The Coldwell Banker network consists of more than 100,000 affiliated sales agents in 2,900 offices in 41 countries and territories, who cultivate luxury through the universal power of home. From Beverly Hills to South Beach, and from Paris to Dubai, Luxury Property Specialists with the Coldwell Banker Global Luxury program are truly borderless, transcending geographical boundaries to enrich the lives of their high-net-worth clients, no matter where they may live in the world.
The Middle East
AN EXPERIENCE UNLIKE ANY OTHER
Our Luxury Property Specialists are uniquely qualified to help you sell or find your next luxury property. Highly experienced and extremely knowledgeable, they are in touch with the latest market trends and ready to assist you with a level of service that’s uncompromising and recognized for excellence through the industry.
THE LOOK OF LUXURY
The Coldwell Banker Global Luxury campaign showcases the Coldwell Banker brand’s luxury leadership, as well as the expertise of the program’s esteemed Luxury Property Specialists.
ELEVATING LUXURY REAL ESTATE MARKETING
Through its proprietary publication – Homes & Estates – the Coldwell Banker Global Luxury program strives to deliver an insider’s perspective on luxury real estate, design and lifestyle while reaching the most influential players in the high-end marketplace today.
Homes & Estates magazine is distributed through multiple channels to an affluent international audience, resulting in a total annual reach of 2.2 million.
Readership of 455,000+ Per Printed Issue
- Direct-mail distribution of 55,000+ to the WealthEngine Demi-Billionaire List of individuals with a minimum net worth of $500 million. Plus, distribution to the top clients of Coldwell Banker Global Luxury agents, and Coldwell Banker offices worldwide. Each quarterly issue will also be inserted into select subscriber copies of The Wall Street Journal (300,000+ readers per issue) and Unique Homes magazine (100,000+ readers per issue) – targeting affluent buyers across the globe.
Readership of 100,000+ Per Digital Issue
- Digital editions are emailed to a targeted group of affluent consumers and subscribers of the exclusive Coldwell Banker Global Luxury blog.
Storytelling Through Media
Each home has a story to tell. As part of a bespoke marketing plan, Luxury Property Specialists can leverage influential media relationships with top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC to bring the story of a home to the widest possible affluent audience.
LUXURY MARKET INTELLIGENCE
Exclusive Annual Reports
We proudly deliver industry-leading products that shine a light on the most exotic sectors of the high-end housing market. Two signature data-driven resources include “The Report” and “A Look at Wealth,” released in Q1 and Q3 respectively. Widely covered by national top-tier media, these reports give Luxury Property Specialists access to exclusive market metrics, the latest high-net-worth lifestyle research and anecdotal insights from local professionals affiliated with the Coldwell Banker brand.
MARKETING ON A GLOBAL STAGE
The Coldwell Banker Global Luxury program offers an impressive global stage from which to showcase your home. Our Luxury Property Specialists understand the attentive care required to spotlight the most extraordinary residences. To that end, they draw upon a complete suite of tools designed to share the timeless beauty of your home with an affluent audience.
WE ARE INNOVATORS
Connecting affluent clients with a home that is perfectly aligned with their vision takes imagination – and command of the online world. The Coldwell Banker Global Luxury program has the power to showcase elegant listings to a high-net-worth audience around the world.
Online Listing Syndication Affiliations
- Mansion Global
- Market Watch
- Robb Report
- Unique Homes
- The Wall Street Journal
International Syndication Affiliations
- ListHub Global – Syndication to 92+ portals in 57+ countries
Targeted Wealth Marketing
An exclusive relationship with WealthEngine provides data and services for marketing to the world’s most affluent individuals.
Coldwell Banker Global Luxury Website
The Coldwell Banker Global Luxury website connects an affluent audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple launguage translations and currency conversion tools also allow international buyers to tailor their user expierience. A built-in referral netowrk for Luxury Property Specialists exclusive use links them to other high-end real estate professionals locally and around the world.
- A guide to fine living
- 100,000+ subscribers to Global Luxury Curated Newsletter
- Over 265,000+ page views (2021)
Coldwell Banker Social Media Channels
- 284M+ impressions
- 17.6M+ engagements
- 8.5M+ link clicks from social to a Coldwell Banker website
- 142M+ lifetime video views
- based on 2021 analytics data
SELLING THE WORLD’S MOST DISTINCTIVE PROPERTIES
Extraordinary homes require exceptional representation. Coldwell Banker Global Luxury property specialists have listed and sold some of the world’s most prestigious properties.
DEL MAR ESTATE – Newport Coast – Sold for $61 million
THE PROMONTORY – Beverly Hills – Listed at $46.75 million
8 9 STAR ISLAND – Miami Beach – Listed at $80 million
901 N. ALPINE – Beverly Hills – Listed at $73 million
Coldwell Banker affiliated agents conducted 50,353 transactions of homes priced at $1 million or more in 2021. This equates to $267 million in luxury sales every day (+59% YOY) with an average sales price of $1.9 million in this category.