Basics of Global Luxury Marketing

Global Luxury Listings are the Top 10% of any given market with a minimum price point of $500,000. To determine if the target property is eligible for the enhanced Global Luxury marketing, go to and click Marketing on the left side of the screen, then choose Global Luxury and then GL Threshold Tool. Simply enter the zip code to determine the minimum price for the property.

You do not have to be a Global Luxury Certified Agent to list Global Luxury properties.

The below marketing is a minimum for a Global Luxury Listing:
Your Global Luxury property will receive all of the marketing done by you, and your office for all residential listing, some samples:

  • MLS
  • Local Advertising
  • Your local Moxi website
  • Open House (if desired)
  • Office promotion
  • On line syndication to all normal portals (ListTrac)
  • Global Luxury Signage
  • All other basic marketing

What is included in a Global Luxury listing from the Coldwell Banker Luxury Division, Global Luxury:

  • Placement on the following Premium Luxury Websites:
  • Minimum by Zip Code at $500k
  • Over a Million Dollars – Listhub Global
  • as House of the Day
  • CB YouTube Channel
  • Submit to National and International publications for exposure
  • Ability to use the Global Luxury logo
  • Ability to purchase ad space in National Global Luxury Co-Op Print ads


  • In addition, “Unique Listings” we can submit the properties to be featured on:
    What CBFR needs for Global Luxury Listings to enter into the Global Luxury Program:
  • Fantastic, correctly sized photography 3000×1500
  • Company Standard Global Luxury Signage
  • Color Brochures
  • Postcards

What we suggest you consider paying additional to obtain:

  • Drone footage
  • On more expensive homes — Interior Video/ Matterport Walk-Through
  • Top Broker Open House
  • Local, National and Global Print Advertisements (See Unique Homes/Homes and Estates information in our Luxury Resources
  • Luxury Magazine Advertisement

Contact Jennifer Murphy to assist you with questions on any of these items or if your listing is not appearing on the Luxury sites.

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